Durham Region
Homes & Properties
Sutton Group Lifestyle
Sutton Group Lifestyle
Real Estate Ltd. Brokerage
126 Water St.,
2nd Floor Port Perry
L9L 1B9

Asking Price When Selling Your Property

The High Cost of A Negotiation Cushion In Your Asking Price

Pricing your property with a cushion for negotiation can be costly if it pushes the price above the fair market price range. To begin the negotiating process, you must have interested buyers. If a property is overpriced, the number of people who see the property is reduced, so the likelihood of an acceptable offer is also reduced.

Buyers Decide On What To Purchase By:

  • Shopping
  • Comparing
  • Selecting the best value they can find

The best approach is to allow room for negotiation without sacrificing exposure is to price a property just within market range:

Asking Price In Relation to Fair Market Value % of Prospective Purchasers Who Look At Property
+10%
+5%
Fair Market Value
-5%
-10%
2%
30%
60%
80%
92%
Druham map

No Obligation Consultation
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905 7260 1568
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Brian McKinlay
Broker