Brian Mckinlay
Brian McKinlay
broker
office: 905 985 4300
cell: 905 260 1568

Durham Region
Homes & Properties

Asking Price

The High Cost of A Negotiation Cushion In Your Asking Price

Pricing your property with a cushion for negotiation can be costly if it pushes the price above the fair market price range. To begin the negotiating process, you must have interested buyers. If a property is overpriced, the number of people who see the property is reduced, so the likelihood of an acceptable offer is also reduced.

Buyers Decide On What To Purchase By:

  • Shopping
  • Comparing
  • Selecting the best value they can find

The best approach is to allow room for negotiation without sacrificing exposure is to price a home just within market range:

Asking Price In Relation to Fair Market Value % of Prospective Purchasers Who Look At Property
+10%
+5%
Fair Market Value
-5%
-10%
2%
30%
60%
80%
92%